Stanley work gloves - seamlessly integrating licensed products with their core products.“Everyone at Stanley Black & Decker trusts Beanstalk implicitly to represent our interests with our licensees, to guide product positioning and to ensure that the product line meets Stanley’s brand standards while providing a unique point of difference in the marketplace. The result is that Stanley Black & Decker licensed products appear so seamless to the consumer that if you placed a core product on the shelf alongside a licensed product, there is no way you could distinguish the difference.” 

Scott Bannell
V.P. Corporate Brand Management and Licensing • Stanley Black & Decker

P&G logo for Proctor & Gamble - Beanstalk successfully expands their trademark licensing portfolio.“P&G markets over 300 brands globally and licensing is increasingly becoming a key strategy for us around the world. Working with an international organization like Beanstalk allows us to successfully meet the needs of our expanding trademark licensing portfolio anywhere in the world.” 

Gayle Jones
Manager, Trademark Licensing & Commercial Innovation, Global Business Development • Procter & Gamble

HGTV Home can of house paint by Sherwin Williams - Beanstalk allowing HGTV to secure the right partners.“Beanstalk has been integral in developing and implementing a strategic and brand enhancing licensing plan that extends the HGTV brand to ‘brand-right’ home and garden products. The agency’s deep expertise, strong retail relationships, and unparalleled level of service have allowed HGTV to secure the right partners to extend the HGTV brand experience and deepen the loyal relationship we have with our viewers.” 

Ron Feinbaum
Senior VP and General Manager, Consumer Products • Scripps Networks

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