Through the strategic
acquisition of licenses,
manufacturers and retailers can reach new
consumers, enter new channels, command higher
prices, stave off competition, and bring
"news" to their product lines.
For manufacturers and
retailers seeking to create meaningful
differentiation and gain
competitive
advantage, Beanstalk’s
Property Acquisitions service applies a
strategic approach to help identify and
acquire
the right property
on behalf of our clients.
Beanstalk’s experience
in this arena includes the acquisition of
the Little Bear character license for Del
Laboratories’Orajel toddler toothpaste
and the acquisition of the Coppertone brand
license for Vision
Ease optical lenses.
Our Property Acquisitions process includes:
Strategic planning
Property identification based on goals
and objectives
