BRAND ACQUISITIONS

In today’s competitive marketplace, clearly differentiating a product offering is vital. Our Brand Acquisitions service assists manufacturers and retailers in identifying and licensing well-known brands for their products to provide them with a competitive advantage.

We begin by understanding a client’s licensing goals, whether they are to reach new consumer targets, enter new categories or channels of distribution, or increase retail penetration. We then identify the most relevant licensing properties, ultimately recommending those that best attract attention to a manufacturer or retailer’s product line. Our strong network of relationships enable us to assist clients in securing the most reputable and sought-after brands, celebrities and entertainment properties for product differentiation.

Our Brand Acquisitions work spans companies in the fashion, fashion accessories, home textiles, and electronics categories, among others. Some examples of our success in this area include the acquisition of the Coppertone license for Vision Ease, a leading manufacturer of optical lenses, to create a line of UV protective eyewear, and the David Tutera license for Combine, a well-known jewelry manufacturer, for a line of engagement rings exclusively sold at Sears.