BRAND REPRESENTATION

We have extensive experience in managing the complexities and demands of licensing programs. As we build our clients’ brands, we ensure excellence in execution and long-term success, across corporate brands, entertainment properties, or a celebrity/expert talent. We create strategies to take your brand where it’s never been before.

How do we do it? At Beanstalk, brand extensions start with creativity and innovation. Our in-depth knowledge of licensing and an understanding of the marketplace, combined with our long-standing manufacturer and retail relationships, are the key elements for identifying and unlocking each brand’s licensing potential. We create licensed products with strong consumer appeal that strengthen and protect our clients’ brands while maximizing royalty revenue for them.

Clients benefit from our full-service offering of:

• Licensing Planning
• Licensee Prospecting, Selection and Negotiation
• Product Development and Creative Oversight
• Retail Coordination
• Licensee Management
• Program Management and Optimization

By orchestrating these diverse elements into a single, focused strategy, we are able to do all the “heavy-lifting” so our clients can focus on their core business.