DIRECT-TO-RETAIL

Beanstalk is one of only a few agencies that has comprehensive retail management expertise. From the global Mary-Kate and Ashley fashion brand at retailers around the world to the Salma Hayek health and beauty program at CVS, we are exceptionally skilled at creating, implementing and managing direct-to-retail licensing programs across various tiers of retail. These and other programs have resulted in the cultivation of industry-leading talent, skills and systems that are needed to bring to life these complex programs.

Benefits of direct-to-retail licensing:

  • Strong and unified control of the brand at retail
  • Cohesive retailer support through marketing, advertising and promotions
  • Consistent relationship building with retailer senior management
  • Seamless brand presentation on the retail floor
  • Ongoing retailer support and program optimization

 

Salma Hayek introduces the “Nuance Salma Hayek” line of skincare, cosmetics, haircare and body products launched in Summer 2011 and sold exclusively at CVS/pharmacy locations nationwide and at cvs.com/nuancesalmahayek.

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