CELEBRITY REPRESENTATION

Licensing is an essential component in transforming a celebrity and/or expert talent into a brand. Licensing has the ability to provide ongoing annuity revenues and assist the celebrity in remaining “top of mind” over the long-term. The creation of a branded product line enables a celebrity to extend his/her equity beyond existing entertainment platforms by offering consumers authentic products to experience within their everyday lives.

Through Beanstalk’s Los Angeles office, and supported by our other offices worldwide, we provide celebrity and expert talent with the same strategic approach that our corporate clients enjoy. Our integrated team works with celebrity properties to execute programs that align with their core values, allowing for the seamless extension of a client’s likeness, personality and expertise.

From fashion to food to consumer electronics, we create a direct connection between a personality and the consumer that extends far beyond the pages of a magazine or a television/movie screen. In today’s 24/7 plugged-in world, consumers crave inside information and accessibility to their favorite personalities. Through the launch of relevant and compelling consumer products and services, licensing creates an organic, one-to-one experience between celebrity and fan.

Beanstalk has developed and managed a host of successful celebrity licensing programs for clients including Salma Hayek, Mary-Kate and Ashley Olsen, Paris Hilton and David Tutera, among others.

Beanstalk’s Los Angeles team conceived and produced educational webisodes to coincide with the debut of the David Tutera engagement rings and fine jewelry collection sold exclusively at Sears.