OUR FOUR-PHASED APPROACH TO LICENSING

Our disciplined, four-phased approach to brand extension provides the foundation to ensure the identification of “brand-right” extensions that reach consumers in new and authentic ways.

Graphic showing 4 phases of Beanstalk's four phased approach to licensing, in a circle around the 'BRAND' - Phase 1 - Brand Readiness, Phase 2 - Brand Development, Phase 3 - Brand Extension, Phase 4 - Brand Health.

  • From Local to Global.