April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.
March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
February 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.
January 28, 2019 | By: Michael Stone, Co-founder and Chairman, Beanstalk
We are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Where, when and how consumers buy goods is changing and we all need to keep up with the trends that are already having an impact if we want to succeed. So, what macro trends already affecting brand marketing and consumer behavior should we be paying even more attention to in the new year?
November 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
FAO Schwarz is re-opening in mid-November. It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!
August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.