New York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity.
New York, New York, March 20, 2017 – The Celia Cruz Estate has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York.
New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.
Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled
November 4, 2016, Charlotte, NC., — GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
October 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
October 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history.
Brand extension through licensing, a business model in which a third party manufacturer produces and distributes products on behalf of another brand, has long been flying under the radar for marketers.