2013

J.C. Penney Faces Brand Identity Crisis on Multiple Fronts
By Michael Stone
Forbes CMO Network
April 22, 2013

Oakley v. Rory McIlroy and Nike: Enforcing Rights Of First Refusal In Endorsement Agreements
By Oliver Herzfeld
Forbes Legal Corner
March 19, 2013

Failure To Enforce Trademarks: If You Snooze, Do You Lose?
By Oliver Herzfeld
Forbes Legal Corner
February 28, 2013

Why Kimora Lee Simmons Did Not ‘Lay the Blueprint’ for Celebrity Fashion
By Michael Stone
Forbes CMO Network
February 12, 2013

Lance Armstrong Will Likely Settle Readers’ Claims — And Admit No Wrongdoing
By Oliver Herzfeld
Forbes Legal Corner
January 29, 2013

Top 10 Licensed Brand Extensions of 2012
By Michael Stone
Forbes CMO Network
January 22, 2013

Are Website Terms of Use Enforceable?
By Oliver Herzfeld
Forbes Legal Corner
January 22, 2013

Protecting Fashion Designers
By Oliver Herzfeld
Forbes Legal Corner
January 3, 2013

2012

Celebrities Move Beyond Fragrance to Tap Other Senses Within Health & Beauty
By Michael Stone
Forbes CMO Network
December 7, 2012

What is the Legal Status of Virtual Goods?
By Oliver Herzfeld
Forbes Legal Corner
December 4, 2012

What is The CDA and How Can it Help You and Your Company Avoid Liability?
By Oliver Herzfeld
Forbes Legal Corner
November 20, 2012

Protecting Fictional Characters: Could You Legally Write A New Harry Potter Novel?
By Oliver Herzfeld
Forbes Legal Corner
November 8, 2012

Are Trademark Licensors Liable For Injuries Caused By Their Licensees’ Defective Products?
By Oliver Herzfeld
Forbes Legal Corner
October 24, 2012

Resolving Conflicts Between Trademark And First Amendment Rights
By Oliver Herzfeld
Forbes Legal Corner
October 11, 2012

Will 2012 Fall TV Lineup Follow in the Footsteps of Successful TV Franchises?
By Michael Stone
Forbes CMO Network
October 8, 2012

The Wild West of Licensing: Retailers Hesitant to Put the Cart Before the Angry Bird
By Michael Stone
Forbes CMO Network
September 24, 2012

Harlequin’s Related Party Transaction Leads To Bad Romance With Authors
By Oliver Herzfeld
Forbes Legal Corner
August 23, 2012

Protection Of Compilations: Are Yoga Poses And Dance Moves Copyrightable? 
By Oliver Herzfeld
Forbes Legal Corner
August 8, 2012

Will Michael Phelps Ever Swim In Licensing Gold?
By Michael Stone
Forbes CMO Network
July 25, 2012

Battle of the Heart Attack Trademarks
By Oliver Herzfeld
Forbes Legal Corner
July 20, 2012

Thinking Of Creating An Angry Birds Clone? Read This First!
By Oliver Herzfeld
Forbes Legal Corner
July 11, 2012

Read Michael Stone’s daily commentary from the 2012 Licensing Expo

App Attack: How Angry Birds, Swampy & Talking Tom Are Transcending the App Store
By Michael Stone
Forbes CMO Network
June 12, 2012

Myth Versus Reality
By Clay Kugler
The Licensing Book
June, 2012

The Beastie Boys’ Sampling and Copyright Law
By Oliver Herzfeld
Forbes Legal Corner
May 22, 2012

After Conquering Air, Land and Sea, Celebrity Chefs Increasingly Look to the Grocery Aisle
By Michael Stone
Forbes CMO Network
May 18, 2012

Oracle v. Google: Are APIs Covered By Copyright Law?
By Oliver Herzfeld
Forbes Legal Corner
May 1, 2012

Board Games Move To The Big Screen
By Michael Stone
Forbes CMO Network
April18, 2012

Judge Blows Whistle On Reebok’s Tebow End-Around
By Oliver Herzfeld
Forbes Legal Corner
April 11, 2012

Apple Trademark Problem In China Is Self-Inflicted
By Oliver Herzfeld
Forbes Legal Corner
April 5, 2012

Move Over Mad Men: Here Come The Brand Licensors
By Michael Stone & Nancy Bailey
Brand Channel
April 5, 2012

Why Licensing Can Lead Your Expansion
By Nancy Bailey
QSR Magazine
April 4, 2012

At Toy Fair 2012, Licensed Products Take Center Stage
By Debra Restler
Brand Channel
February 27, 2012

Will Sears Brands Go Down With The Ship?
By Michael Stone
Forbes CMO Network
February 22, 2012

What The Outcome Of The Louboutin Case Could Mean For Brands
By Michael Stone
Forbes CMO Network
January 25, 2012

How Retailers’ Love Affair With Celebrities Will Blossom In 2012
By Michael Stone
Forbes CMO Network
January 4, 2012

2011

Pan Am Lives- Every Dead Brands Dream
By Michael Stone
Brand Channel
December 22, 2011

Handling US Trademark Licensees in Bankruptcy
By Oliver Herzfelf (co-written with Richard R. Bergovoy)
Journal of Intellectual Property Law & Practice
July 19, 2011

Read Michael Stone’s daily commentary from the 2011 Licensing Expo

Gourmet Food: Next Licensing Wave
By Nancy Bailey
MediaPost.com
June 15, 2011

Next Summer’s Blockbuster Coming from an App Near You?
By Michael Stone
Brandchannel.com
June 14, 2011

Is Bieber Fever Contagious?
By Michael Stone
Brandchannel.com
May 27, 2011

2010

Developments in International Licensing
by Ciarán Coyle, Louise French (and Angela Andal-Ancion)
The 2010 Licensing Journal
June, 2010

Read Michael Stone’s daily commentary from the 2010 Licensing Expo

Licensing Life Line: Celebs, Retailers Rejoice
by Michael Stone
Marketing Daily
June 7, 2010

2009

How Can You Mend a Broken Brand
by Michael Stone
Brandchannel.com
June 5, 2009

Read Michael Stone’s daily commentary from the 2009 Licensing Show

Doing Good Means Doing Well
by Michael Stone
Brandweek
June 1, 2009

Expanding Your Brand Globally
by Ciarán Coyle
The Licensing Journal
January, 2009