NEW YORK, January 17, 2012 – Beanstalk, a leading global brand licensing agency and consultancy, today announced the appointment of Allison Ames as President, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North American region, while also driving the development and execution of the agency’s strategic growth initiatives. As President, Ames will expand on her previous role as Senior Vice President, Brand Management by advancing the interests of Beanstalk’s client partners through innovation, driving profitability and identifying opportunities to create new revenue sources. Allison will continue to have oversight over Beanstalk’s Brand Management and Business Development and Marketing departments READ MORE...
London, January 10, 2012 – Celebrated British fashion designer, Matthew Williamson, today announced that he has appointed Beanstalk, one of the world’s leading brand licensing agencies, to help develop his brand’s international licensing programme. Beanstalk will be working with Matthew Williamson to secure best-in-class licensing partners across a range of luxury lifestyle categories including fragrance, eyewear, footwear, luggage, homewares and childrenswear internationally READ MORE...
NEW YORK, December 13, 2011 – Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile entertainment leader behind the blockbuster Talking Friends collection of apps, today announced with Beanstalk, a leading global brand licensing agency and consultancy, ten key licensing partnerships for the Talking Friends characters, which include Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe. The global licensing program will enable the popular animated characters to expand across multiple product categories including apparel and accessories, footwear, sleepwear, home décor, collectibles and plush toys. Additional products will debut in 2012, including back-to-school, social expression, and gift and novelty products READ MORE...
ATLANTA, GA, October 25, 2011 – Nancy Bailey & Associates, a leading corporate brand licensing agency and division of Beanstalk, today announced that it has been selected by Electrolux Home Products, Inc. as the brand licensing agency of record for three of its household brands, Frigidaire, Kelvinator and Tappan in selected product categories. Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market. With more than 50 brands worldwide, Electrolux is recognized as an innovator in the appliance industry. Leveraging Electrolux’s success in both home and professional appliances, Nancy Bailey & Associates will be creating and executing brand licensing programs in an effort to extend each of the three brands into a range of product categories to include cookware, housewares, consumer kitchen electronics, barbecues, patio heaters, lighting and generators.
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London Olympia, Booth D055, 18 to 20 October 2011 – This year at Brand Licensing Europe, leading brand licensing agency and consultancy, Beanstalk, celebrates significant new client signings in 2011, covering three key industry growth areas: Fashion, Food and Digital Entertainment.
Ciarán Coyle, Beanstalk’s Managing Director, International says: “Beanstalk has had a fantastic year in terms of new client acquisitions. Our strategy to grow the entertainment division in digital properties has resulted in our representing two of the world’s leading digital properties and places Beanstalk firmly at the forefront of the digital entertainment revolution. In addition, we are proud to be working with some of the UK’s leading fashion brands, Aquascutum and Jaeger, and we are looking forward to helping these iconic brands develop their licensing programmes for the long-term. On the food side of our business, we welcome the addition of Chiquita to our client roster. We are confident that there are significant opportunities for Chiquita to answer market demand for new healthy food options incorporating Chiquita’s exotic fruits.”
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