FORBES, JANUARY 4, 2012 - Retailers’ relationships with celebrities have blossomed from fling into full-blown love affair in recent years, as major department stores and mass retailers have secured exclusive celebrity lines as a means of differentiating themselves from competitors and attracting consumers. This article is by Michael Stone, CEO of Beanstalk featured on Forbes.com CMO Network READ MORE...
Rough Economy Also Means Fewer Corporate Brands By: Michael Stone, Advertising Age, June 16, 2011 It’s the final day of the 31st annual Licensing International Expo, here in Las Vegas. All of my meetings are finally done, but before I get away I wanted to share with you my final take on the important trends impacting this READ MORE...
Changing Nature of Celebrity Has Stars Taking Licensing More Seriously By: Michael Stone, Advertising Age, June 15, 2011 In one of my posts from last year’s show, I called attention to the fact that celebrity brands were woefully underrepresented at the show. This was not to imply that celebrity licensing deals were in any way slowing READ MORE...
by Nancy Bailey, MediaPost, June 15, 2011 Restaurant brand licensing is not a new phenomenon. For years, casual dining and quick service brands such as T.G.I. Friday’s, Taco Bell and Boston Market have been staking out space in grocery store freezers in an effort to increase consumer touch points and create new revenue streams. While these READ MORE...
Products Based on Apps Share Stage With Transformers, Superman By: Michael Stone, Advertising Age, June 14, 2011 Once again brands, manufacturers, retailers and agents from around the world are congregating at the Mandalay Bay Convention Center in Las Vegas for the 2011 Licensing International Expo. According to the information provided by the organizers, Advanstar Global Licensing READ MORE...
It is safe to say that over the last two decades businesses and brands that had traditionally existed offline have scrambled to transition themselves online. Like the advent of the Internet in the ‘90s causing a frenzied rush from brands and consumer products attempting to migrate online, the vast adoption of mobile devices and subsequent mobile platforms have led to furious attempts by brands to become online apps — not particularly surprising. However, I’m more excited about apps becoming brands. READ MORE...
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