The Jack Daniel’s brand is defined by its authenticity, embracing the spirit of the founder himself. A Philosophy that provides a platform for a focused licensing programme that is never fake and always rooted in quality; making every adult a friend of Jack’s by creating satisfying brand experiences that nurture a relationship for life.

Jack Daniel’s branded products, including confectionery, BBQ sauces, giftware and apparel, genuinely maintain the signature flavor and character created by master distiller Jack Daniel himself.