Established in the U.S. in 1982, Honda was the first Japanese automaker to manufacture in the U.S. and today leads the industry as a hallmark of success for top quality, high performance innovative design.

We expanded Honda’s brand presence across all retail channels of distribution and dealerships while enhancing its relevance and loyalty among core consumers for Honda, Acura and Powersports; Launched NSX product program to drive enthusiasm for the supercar though unique partnerships and a multi-category, aspirational and innovative line of lifestyle products.

Over 100+ partners were secured across categories including automotive accessories, fashion apparel & accessories, toys & collectibles, publishing & social expression, interactive, technical gear, sports & recreation, consumer electronics, gift & novelty and more.