Our multi-discipline talent is the high performance engine of our business. We wouldn't be the agency we are today without the commitment, creativity and drive of each and every person at Beanstalk. Everyone is truly a star here and entrepreneurs at heart.

We hail from a wide range of backgrounds and offer our clients a dynamic team with the right combination of skills. We bring a strong spirit of collaboration, originality and professionalism to the development of our clients’ licensing programs. Our breadth of experience is simply unmatched. 



Michael Stone
Chairman and Co-Founder


Instrumental in driving the evolution of brand extension licensing as a highly effective corporate marketing/communications tool used by many of today’s Fortune 500 companies

  • Has overseen some of the most successful and ground-breaking licensing programs, both domestically as well as overseas, including Harley-Davidson, The Coca-Cola Company, Procter & Gamble, AT&T, Ford Motor Company, Stanley Black & Decker, HGTV, Mary-Kate and Ashley, among others

  • Adjunct Professor of Brand Licensing at Baruch University School of Business and Long Island University Post; frequent guest lecturer on licensing at Boston University School of Management, Babson University, Baruch University, The Wharton School of Business, and F.I.T., among other institutions

  • Founder of Long Island University Post Institute for Branding and Licensing

  • Frequently quoted as an expert by print, television and online media

  • Named one of License! Global's inaugural Influentials 2017

  • Member of the Board, Year Up New York; JD, Emory University School of Law; BA in Government, Hamilton College

  • 2019 Inductee to the Licensing International Hall of Fame

  • Author of The Power of Licensing: Harnessing Brand Equity (Ankerwycke, 2018)



Allison Ames
President and CEO


Over 20 years experience leading licensing initiatives for diverse brands and retail exclusive programs

  • Oversees the strategic direction of the global agency and leads its growth efforts

  • Manages all operations of the agency worldwide

  • Plays a key role is developing and driving Beanstalk's culture that has set the agency apart in the industry

  • Spearheaded strategic licensing initiatives for diverse brands including Stanley Black & Decker, HGTV, Diageo, Airheads, U.S. Army, Purina, Danskin, Kelly Ripa, Mary-Kate and Ashley, Salma Hayek, among other key clients

  • Instrumental in elevating Beanstalk's expertise in direct-to-retail partnerships

  • Reintroduced the Manufacturer Representation division of the agency

  • Recipient of License Global's 2018 Influentials Award

  • MBA in International Business, Hofstra University; BA in Marketing and International Business, George Washington University 



Marc Schneider


30 years of experience in finance and operations in the media, entertainment and licensing industries

  • Responsible for all aspects of Beanstalk’s global finance and operations, providing clients with customized, best-in-class reporting and analysis

  • Facilitates short-term and long-range strategic planning activities to grow Beanstalk in the U.S. and internationally

  • Prior to joining Beanstalk in 2013, Marc managed his own consulting practice, Linchpin Consulting Group, LLC, providing profitable business development and financial and management services to diverse companies

  • Worked at Sesame Workshop for 15 years overseeing various areas including finance, business development, global consumer products and operations, before moving on to HIT Entertainment as SVP and General Manager of Live Events and Themed Attractions

  • MBA in Finance and Marketing from University of Chicago Booth School of Business; BA in Economics from Brandeis University


Oliver Herzfeld
Senior Vice President & Chief Legal Officer


Over 20 years of private and public company experience while serving as an instrumental member of, and trusted legal adviser to, executive management

  • Oversees all aspects of Beanstalk’s corporate legal function, corporate governance and compliance Member of the Executive Leadership Team that sets the strategic direction of the global agency and manages its growth efforts

  • Manages Beanstalk’s Legal team that drafts and negotiates all agreements with Beanstalk's clients and counterparties

  • Leads Beanstalk’s Contract Administration team that conducts financial and contractual integrity validation and verification, reporting and administrative processing, for all agreements involving Beanstalk and/or its clients

  • Resolves corporate-related disputes

  • Develops and implements corporate-wide policies for employees

  • Contributes to Forbes.com

  • B.A. cum laude, Phi Beta Kappa New York University and JD from Columbia University School of Law

  • Is involved in several social service organizations in his community and performs pro bono legal work for not-for-profit organizations



Celia Asprea
Vice President, Human Resources


Oversees all aspects of talent development, from recruiting to training and organizational development

  • Instrumental in bringing the best talent in the industry to Beanstalk by networking within licensing and seeking out unique and diverse talent in related industries

  • Implemented a number of progressive programs to align the culture at Beanstalk with the vision of making it one of the most desirable places to work in licensing and marketing

  • Works closely with the senior leadership team to structure the agency in a way that enhances client services while supporting the growth and development of employees

  • Responsible for overseeing all aspects of Human Resources including benefits, policies and employee relations

  • BA in secondary education from the State University of New York at New Paltz


Debra Restler
Senior Vice President, Business Development & Marketing


Over 20 years of experience in branding, marketing and account management 

  • Oversees Beanstalk’s Business Development and Marketing departments 

  • Has played an integral role in building Beanstalk’s world-class client roster across multiple industries including corporate brands, celebrities and entertainment properties  

  • Leads the company’s growth efforts through activating new client relationships by working with diverse brand owners to understand their licensing objectives and customizing the agency’s service offering to meet their specific needs

  • Oversees all aspects of the agency’s corporate communications to build awareness of Beanstalk through public relations, social media, advertising, and online and trade show presence 

  • Actively involved in the launch of the agency’s consulting division, Blueprint, and its digital media representation division, Tinderbox

  • Key liaison with Beanstalk’s parent company, Omnicom Group, to facilitate collaboration with sister agencies

  • Named one of License! Global's "Game Changers" in 2017

  • Bachelor of Arts in Business Administration from The State University of New York at Albany


Martin Cribbs
Vice President, Brand Management


One of the country’s foremost leaders on the licensing and branding of iconic personalities, Martin has worked with the estates of Andy Warhol, Richard Avedon, Albert Einstein, Mahatma Gandhi, the Wright brothers, and many others

  • Has worked with manufacturers, retailers, and advertising agencies around the world licensing celebrity rights

  • Brokered dozens of international advertising licenses for TV, print, and online; licensees have included Nike, Mercedes, Rolex, Unilever, and UBS

  • As Head of Licensing for Universal Music Group’s Bravado division oversaw licensing for UMG talent including Lady Gaga, Justin Bieber, The Beatles, and Katy Perry among others

  • Started his career with the Estate of Andy Warhol where he conceived and developed the Warhol brand licensing program, building an international business with 45 licensees in more than a dozen countries around the world

Linda Morgenstern
Vice President, Brand Management


Over 25 years of broad-based licensing and marketing expertise across diverse brands and industries

  • Oversees more than a half dozen brands managed by Beanstalk’s Miami business unit including TGI Fridays, McCormick and Pennzoil

  • Has led the implementation of strategic licensing plans for clients such as Energizer, USA TODAY, Coppertone, COBY and Travelocity

  • Plays a key role in Latin American licensing strategy for the agency

  • Actively involved in business development for Beanstalk’s auditing service

  • Grammy-award winning producer with strong entertainment industry credentials

  • Bachelor of Arts in English from Brooklyn College and M.B.A. from Florida Atlantic University


Caren Chacko
Vice President, Brand Management


Over 20 years of experience in licensing, brand extensions, sales, licensee management, client service and account management

  • Oversees a Business Unit for brand management which includes clients such as U.S. Army, AT&T and American Cancer Society

  • Global lead for the Stanley, Craftsman, Black + Decker and DeWalt brands

  • Leads the North America Manufacturer Representation service for Beanstalk which assists manufacturers seeking brand partners outside of the Beanstalk portfolio of brands

  • Bachelor of Arts in Communications from The State University of New York at Cortland   



Lisa Reiner
Managing Director, Europe & Asia Pacific


Over 20 years of experience in brand development, licensing, retail buying and client services 

  • Overseas operations of Beanstalk’s Europe and Asia-Pacific business

  • Spearheads the agency’s international expansion strategy, establishing new office locations, licensing affiliates and subsidiary relationships across the globe

  • Plays an active role building Beanstalk’s far reaching network of clients, licensees and retail partners 

  • Lead executive on P&G, with oversight of licensing activities for 20+ brands

  • Directed and implemented strategic licensing plans, regionally and globally, across a diverse range of agency clients including Ford, Jaguar, Land Rover, Diageo, Chupa Chups, Jack Daniel’s, and Mary-Kate and Ashley

  • Bachelor of Science, Business and Marketing from Kent State University    


Louise French
Vice President, Business Development & Marketing, International


Oversees the agency’s International Business Development and Marketing departments, responsible for growing the agency’s roster of world-class clients in Europe and Asia.

  • Has played an integral role in developing Beanstalk’s client portfolio outside the US, experienced in developing licensing strategies across multiple industries including corporate, fashion, food and beverage and celebrity brands.

  • Drives development and delivery of international Blueprint consulting projects, including oversight of consumer research studies and feasibility projects.

  • Oversees corporate communications for the agency outside the US, including  public relations, social media, trade show presence and international thought leadership.

  • Brings a wealth of experience to the agency from the lifestyle and luxury sectors having previously held senior roles in buying, brand development and trend forecasting.

  • B.A. Honours degree in Fashion Marketing from The University of Northumberland

Serena SibbAld

Vice President, Brand Development, Licensing and New Business


Over 20 years at Beanstalk developing in depth strategic Brand Extension experience leading select agency clients across a wide variety of fashion, corporate and celebrity clients

  • Oversees existing business and drives business development for the agency’s Food and Fashion clients across Europe, ME and Asia

  • Account responsibility includes European and Australasian responsibility for the TGIF, Chupa Chups and Diageo accounts and the global lead for the Paris Hilton and Matthew Williamson accounts.  Additional and prior client experience includes The Coca-Cola Company, Harley-Davidson, Aquascutum, Stanley

  • Drives retailer relationships to support agency’s growth initiatives

  • Responsible for the Manufacturer Representation division of the London office (whereby Beanstalk helps retailers and licensees find brands)

  • BA Hons in Fashion / Textiles from Middlesex University

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Bryan Graham

Head of Beanstalk Audit Services Division


Over 25 years of experience in the field of Intellectual Property and of carrying out royalty compliance audits across all categories of IP. Since 2012, has overseen Beanstalk’s Audit division, which currently undertakes over 80 audits worldwide annually.

  • Formed own company specialising in royalty audits and licensing consultancy services prior to joining Beanstalk

  • Extensive experience and knowledge of the Licensing industry: not only by virtue of the years spent working in and with the industry but also the very wide range of clients, business sectors and types of IP globally.

  • Works mainly in the fields of copyright, trademarks and patents.

  • Maintains relationships with global clients and their licensees and includes the following business sectors: consumer products (all), publishing, film & TV production, international publishers, the licensing of celebrity licensing, medical devices and pharmaceuticals.

  • Gained exposure to a wide cross section of licensors due to the variety of clients served, carrying out royalty audits as well as providing consultancy advice.

  • Called upon to provide consultancy services to clients covering not only contractual matters but advice on internal business processes pertaining to the client’s licensing business.

  • BA in Economics, University of Witwatersand; FCA, Fellow of the English and Welsh Institute of Chartered Accountants

Every company is defined by its culture. We understand how important it is to drive and engage collaboration, creativity and productivity. Our agency values – commitment, collaboration, service, being open to change and empowerment – are not just words on paper. We try to live by them in our everyday work lives.

Our commitment to continuous improvement is reflected in our learning and development programs. In addition, through our various interoffice cultural activities, we get to enjoy being together as one global team and having fun.

We pride ourselves on maintaining a true passion for community involvement and corporate sustainability. Through our Beanstalk Hands-On and Beanstalk Charities Programs, we contribute to various charitable causes and encourage employees to give back in a way that is personal and meaningful to them. 

At Beanstalk, we are always seeking creative talent with an entrepreneurial spirit, strong work ethic, and a desire to learn and grow. We offer competitive salaries, comprehensive benefits and opportunities for advancement.

Want to grow with us?

Job listings are posted based on availability. 

Send resumes to jobs@beanstalk.com.


Job title: Coordinator, Brand Management
Office: New York, NY

Beanstalk, a global brand extension agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Current Beanstalk clients include Stanley Black and Decker, The Ohio State, Procter & Gamble, Diageo, Energizer, and Microsoft.

Beanstalk seeks a Coordinator to support a number of our top licensing programs with a background in Sports, Home Improvement and Hard Goods categories.  Responsibilities include researching various product categories, develop prospecting list, conduct outreach to prospective licensees, negotiate deal terms through contract execution, tracking for various areas of the business, client management and conduct ongoing business review to properly support licensee’s business, forecasts and organic growth initiatives.

The candidate will be responsible for supporting day-to–day tasks required to meet and exceed the client’s goals and objectives.  This involves working with high-level executives at Fortune 500 companies necessitating a professional demeanor, superior listening and relationship building skills. 

Beanstalk is seeking a candidate with a B.A. in Marketing or Business.  1-2 years experience in a related position is required, licensing experience a big plus.  Candidate must have strong communication, writing, and organizational skills, strong knowledge of graphic programs and the ability to interact with high level executives. 

The successful candidate should be a detail-oriented, self-starter with strong inter-personal skills and the ability to multi-task. 

How to Apply:

E-mail resume to jobs@beanstalk.com. Only those candidates who are being considered for the position will be contacted. Please reference position name.


Job title: Coordinator, Marketing, PR & Business Development
Office: London
Start Date: December 2019/January 2020

About You

Beanstalk is seeking a proactive, highly organised, enthusiastic individual with a strong work ethic. This role would suit someone keen to enter the PR/Marketing industry who is a self-starter with a real passion for brands and a true thirst for learning.

The Role

Support Public Relations/Marketing and Business Development efforts for growing client portfolio and agency exposure, team organisation efforts, and contribution to pitch and consulting projects.

PR & Marketing:

  • Makes recommendations on and implements a strategic PR plan for Beanstalk UK in close collaboration with the London management team as well as with the agency's U.S. office

  • Proactively develops and executes strategy for agency’s social accounts across LinkedIn, Twitter and Instagram

  • Drafts press releases and news updates for the agency and its clients and pitches additional media opportunities

  • Researches ideas for, and drafts, innovative thought-leadership content and blog posts

  • Liaises with relevant internal and external parties for approval of PR and marketing materials

  • Drives Marketing and PR related projects within the UK office, including but not limited to Award nominations, trade show seminars, agency capabilities presentations and case studies

  • Participates in bi weekly cross office calls, collaborates with New York office Marketing team to ensure efforts are consistent and on strategy

  • Drives the planning and organisation of the Brand Licensing Europe trade fair while coordinating and executing Marketing/PR efforts around the show, assists with the organisation of the US Licensing Expo through collation of samples and assets

Business Development:

  • Supports the solicitation and acquisition of new clients for Beanstalk

  • Researches and identifies potential new brands for representation

  • Creates client trends report with a focus on brands and retail

  • Prepares and participates in brainstorming efforts for potential clients

  • Attends pitch meetings/calls as appropriate and prepares and distributes meeting reports

  • Monitors and updates the Global Business Development status reports

  • Undertakes research for projects which may include trends, category landscaping and potential partner identification

  • Liaises with external partner agencies for the planning and execution of quantitative consumer research projects, drafting questionnaires and assisting in the analysis of results


  • Supports the department by accurately completing expense reports, booking meeting rooms, travel & accommodations, answering external phone calls, managing printing needs and taking accurate meeting notes

  • Maintains department budget and handles invoices and P.O. submissions

  • Proactively updates the contacts database, document templates and maintains online filing system

Skills required:

  • Work experience in a commercial environment is advantageous

  • A positive, flexible can-do attitude

  • Strong creative writing skills

  • IT: Proficient in Microsoft Word, Excel, PowerPoint, In Design, Illustrator

  • Good understanding of social media

What We Will Be Offering

Competitive Salary / Summer Hours / Private Health & Dental Insurance / Pension / Quarterly Social Events / Perkbox Subscription / Work from Home policy / Season Ticket Travel Loan / Corporate Group Employee Discounts / Based in a buzzing area of Central London, a stone’s throw from Tate Modern and Borough Market / Bankside Buzz Card offering local discounts across food, fashion and entertainment retailers in SE1

How To Apply

Please send your CV and cover letter to Coralina: coralina.dashwood@beanstalk.com


Job title: Royalty Auditor Assistant
Office: London

Job description

The Beanstalk Group has a growing royalty compliance division and seeks a Royalty Audit Assistant with one to two years’ experience in an accounting role to support all aspects of royalty compliance. The position will be trained to become a royalty auditor; therefore, we are seeking someone with an interest in this role.  

Initially responsibilities will include but not limited to: work with the audit team to gather and process all necessary information to perform existing audit procedures, support auditing team in carrying out audit tests, and help prepare findings reports. [This will include:

  • Data entry from royalty reports as well as that collected during royalty audits

  • Analysis of accounting data received as part of an audit, including reconciliations, spread sheet work and creation of pivot and look up tables

  • Carry out Administrative duties to support the Audit Department

Once the basic audit skills are mastered the successful candidate will then take on greater responsibilities carrying out on-site audits at licensees premises.

The successful candidate should have a Bachelor’s Degree in Accounting/Business Studies,

1-2 years of accounting experience required, exposure to royalty accounting a strong plus. (i.e. - Entertainment, Music, Sports, Publishing or Brand Licensing Organization) Solid understanding of generally accepted accounting practices required. Job requires strong analytical skills and the ability to work independently or in teams.

Excellent verbal and written communication skills to work with clients and business partners.  Advanced skills in Excel and Word required.


Beanstalk continually seeks to advance the principles of equal employment opportunity.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or their protected veteran or disabled status and will not be discriminated against.