Approach:
- Leverage AT&T’s reputation as most
recognized telecom brand
- Identify leading-edge licensee, VTech, to
anchor program
- Comprehensive telephony line of cordless
phones, corded phones, answering machines, and
accessories
- Rigorous quality control to guarantee industry-leading
products and service experience
- Elite, unified industrial design and packaging
systems for thoroughly integrated brand presentation
- Identify and implement cross-marketing and
promotional opportunities
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