Results:

AT&T has broadened its brand definition, strengthened consumer relationships, and generated impressive program results.

• Over $1.5 billion in licensed product retail sales since 2000
  
• Over 100 million AT&T-branded products sold
  
• Licensed product in nearly 20,000 U.S. retail doors, across multiple distribution channels (mass, club, office, consumer electronics)

LIMA Award Winner

• 2004 Best Corporate Brand Licensee of the Year for VTech Telephones and Accessories