Approach:

• Identified Wal-Mart’s underserved consumer need within its merchandise assortment
• Exclusive Danskin Now relationship with Wal-Mart and its recommended vendors
• Launched 2004 with strong marketing support
• Only national athleticwear brand solely devoted to women and girls
• Upstairs design sensibility with state-of-the-art attributes
• “One voice” brand alignment across all product categories, including
• Women’s active and performance apparel, accessories, athletic shoes, fitness equipment and girls dancewear and gymnastics apparel, among others