Results:

The Danskin Now brand at Wal-Mart delivers a comprehensive lifestyle brand, providing high quality and affordable apparel and accessories to a new consumer base.

• Attracted younger, more affluent shoppers to Wal-Mart
• Presence in eight departments
• Approximately $185 million licensed product retail sales in 2007
• Further established Wal-Mart as fashion destination
• Demonstrated that a national apparel brand can succeed in two channels, simultaneously