Approach:
- Strengthened existing stable of licensees
and improved agreement terms
- Pursued new categories and entered new retail
channels
- Conceived special programs to celebrate Ford
events
- Anniversaries, brand milestones, new product
launches
- Developed lifestyle program across apparel
and accessories, toys and collectibles, home
décor, interactive, publishing, auto
accessories, and gifts and novelties
- Introduced brand-specific style guides
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