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Approach:
- Property approached as a lifestyle brand,
not as a “celebrity” license
- Exclusive relationship in select categories
developed with Wal-Mart U.S. and other international
retail partners
- “One voice” brand alignment and
design aesthetic across all products and marketing
communications
- Trend-setting designs created by Dualstar
Design
- Exceptional product quality driven by leading
licensees
- Cross-promotions with other mary-kateandashley
licensed products and on mary-kateandashley.com
- Stringent management of retail partners around
the world
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