Approach:

• Identified near-in professional and do-it-yourself categories
• Work boots, work gloves, ladders, garden tools, power tool accessories, work lights, safety wear, work apparel, publishing, and blowers, among others
• Products designed to reflect expected high quality
• Seamless presentation of the Stanley brand at retail
• Distribution channels mirror the core brand, including The Home Depot and Wal-Mart
• Rigorous day-to-day program management and ongoing brand education program
• Coordination of quarterly newsletters, licensee summits, and cross promotions