Approach:

• Conducted industry and brand immersion with Vision-Ease Lens
• Identified company’s goals and objectives for brand acquisition
• Performed research into optical lens category and retail environment
• Identified key equities of optical lenses
• Identified world-class brands in relevant industries that aligned with optical lens equities
• Garnered interest from and negotiated proposals with prospective licensees
• Assisted in the development of initial retail presentations