Approach:

• Collaborate with prestige licensing partners who understand and can leverage Warhol’s cultural currency such as Levi Strauss, Pepe Jeans, Seiko, Royal Elastics, Robert Lee Morris, Bond No. 9, Loop Design, Rosenthal, and Burton Snowboards, among others
  
  
• Strategic distribution strategy targets premium as well as youth/trend specialty stores such as Barneys, Fred Segal, Harrods, Isetan, Selfridges, Bloomingdales, Macy’s, Nordstrom, Urban Outfitters, and Virgin Megastore, among others