|
Results:
The global Andy Warhol licensing
program not only extends Warhol’s iconic
art, but also his artistic vision and sophisticated
urban lifestyle. Licensed products allow consumers
to express themselves creatively, with the class
and provocative style for which Andy Warhol is
known.
- Licensing revenue increased by 500% from 1997
to 2007
- 40 licensees
- Product sold in over 55 countries
- Over $40 million in licensed product retail
sales annually
- Extensive media coverage including Vogue,
Elle, WWD, The New York Times, USA
Today and the “Today Show”
|
