Industry Facts

U.S./Canada

• Licensing is a $68.7 billion industry in the U.S. and Canada
  
• Four categories account for 75% of licensed product sales: Trademarks/Brands, Sports, Entertainment/Character, and Fashion
  
• Trademark/Brand licensing is the largest category in the industry (24%)

For more information on the licensing business, visit The Licensing Letter at www.epmcom.com/html/licensing.html#1.