Benefits of
Licensing
For Manufacturers:
Through the licensed acquisition
of a famous brand,
a manufacturer can help achieve its business
goals. |
|
|
|
 |
- Build competitive advantage
- Reach new consumer demographics
- Enter new channels of distribution
- Stave off competition
- Bring “news” to product lines
- Generate incremental sales
- Enhance credibility with retailers
- Allow for segmented offering with better, best products
|
