Beanstalk is one of only a few agencies offering comprehensive retail management expertise. We have created many of the most notable retail-exclusive and DTR programs in the industry including the mary-kateandashley fashion and lifestyle brand at retailers around the world, Nuance by Salma Hayek health and beauty products at CVS, HGTV HOME paint at Sherwin-Williams and Lowe’s, as well as the Kelly Ripa Home brand at Macy’s and Jo-Ann. These and other programs have resulted in the cultivation of industry-leading talent, skills and systems that are needed to bring these complex programs to life.
When we consider brands, the key question from the retailer’s perspective is how will the brand add value in the context of a retailer’s internal growth strategy. But it’s a two way street. A retailer must also demonstrate that it's the right partner for a brand, especially when it will be that brand's sole home.