SHOW AND TELL
How did we transforma beloved and iconicbeer brand into apremium food andlifestyle program?
Can Febreze, a brand that eliminates odors with a light and fresh scent, be naturally extended to the entire home?
How did we reinforce Stanley’s leadership position in the home improvement category?
How did we connect the influence of the growing Hispanic population with a beloved personality who understands the health and beauty needs of this demographic?
Can the unique flavor profile of Jack Daniel’s whiskey be extended into new eating occasions and brand experiences?
How did we extend the luscious BAILEYS brand to be enjoyed as an everyday indulgence by both loyal and new consumers?
Can a soothing brand, Vicks, trusted by moms, find new ways to offer relief through health and wellness products?
How did we help homeowners and DIYers to transform the way they live today with innovative and user-friendly products?
How did we takeone of the world’s most famous and aspirational trendsetters and create a comprehensive lifestyle brand?
How did we extend the“It’s Always Friday” mindset beyond their casual dining restaurants into consumers’ homes?
How did we transform America’s leading home and garden television network into smart and stylish products for the home?
How did we help position a global battery and portable lighting brand to represent a broader universe of advanced power and light solutions?
How did we translate the U.S. Army’s values of pride, performance and personal development to products that strengthen consumer loyalty and support recruitment?
How did we assist, VISION EASE, a leading optical lens provider, in finding the trusted choice in sun protection for its innovative line of polarized lenses?
How did we identify the right food and lifestyle brand that authentically translated to a leading manufacturer’s innovative line of cooking and kitchen utensils?