Is Beanstalk Right for Me? – Brand Representation

To determine whether your property is ready to develop licensing opportunities with Beanstalk, ask yourself the following questions:

• Is your property a true brand, or does it have brand-like potential?
• Is your property famous, with category leadership, strong awareness, and high consumer trust?
• Does or could your property have relevance beyond its core product or service category?
• Does your property offer a “Unique Selling Proposition”?
• Could your property fill a market gap?
• Does your property lend itself to a multi-category program, rather than a single product?
• Does your property have international potential?
• Have past licensing efforts been successful?