Is Beanstalk Right for Me? – Omnicom Agencies

• Is your client’s property a true brand, or does it have brand-like potential?
• Is your client’s property famous, with category leadership, strong awareness, and high consumer trust?
• Does or could your client’s property have relevance beyond its core product or service category?
• Does your client’s property offer a “Unique Selling Proposition”?
• Could your client’s property fill a market gap in an extended category?
• Does your client’s property lend itself to a multi-category program, rather than a one-off product?
• Does your client’s property have international potential?
• Have your client’s past licensing efforts, if any, been successful?