Beanstalk works with brand owners to develop and manage licensing programs or to optimize and grow established programs. We act as an extension of our clients’ marketing teams, focusing solely on building a successful, evergreen licensing program.
BRAND REPRESENTATIOn
We work with brand owners to create commercially viable licensing programs that support brand goals and objectives.
With a deep understanding of retail and consumer trends, we work to strategically unlock a brand’s equity, connecting the right manufacturers and retail partners that bring outstanding products, services and experiences to market to increase consumer engagement.
We manage the program’s ongoing operations and product approvals, providing oversight of licensee partners as well as comprehensive legal and financial services.
DIGITAL MEDIA representation | TINDERBOX
At Tinderbox, we specialize in extending digital-born brands – including gaming, esports, streaming, Web3 and the metaverse – into the world of consumer products.
From online to in-store, we’re working with the hottest digital properties to extend into new products and experiences – forming connections between the virtual and the physical world.
We manage the program’s ongoing operations, providing oversight of licensee partners as well as comprehensive legal and financial services.
CONSULTING
Building upon decades of brand extension and licensing experience, Beanstalk’s consulting division advises companies on how to extend their brands through innovative and commercially viable brand extension strategies.
We uncover the path to growth and provide a road map to open opportunities to new markets, audiences and revenue. We work with brand owners, retailers and manufacturers to provide guidance and tools to drive brand expansion and growth.
LEGAL & FINANCE
With negotiation experience spanning nearly three decades, our in-house legal team has worked on agreements in virtually every product category across four continents. We utilize a proprietary contract management system and conduct financial and contractual integrity validation and verification for all license agreements on an ongoing basis.
We monitor all financial requirements specified in a license agreement. Resources are dedicated to diligently invoicing, collecting and verifying all royalties reported and cash received from licensees. We conduct forecasts and financial analysis to understand historical and forward-looking trends in the sales and royalties of clients’ licensing programs, utilizing world-class data warehouse, forecasting and reporting systems.
royalty AUDITING
Beanstalk’s Royalty Auditing teams, based in both New York and London, are wholly dedicated to carrying out royalty compliance audits as well as licensing consultancy services. We have a deep understanding of licensing and the business relationship and partnership between our clients, the licensors, and their licensees. Our non-adversarial philosophy ensures all parties work together to reach the best resolution for all involved.
With over 70 multi-million-dollar royalty audits conducted per year, we have extensive experience worldwide across a wide range of intellectual property including trademarks, copyrights, patents, software, and design rights. Our experience extends across all business sectors including apparel, food & beverage, gaming, health & beauty products, healthcare & pharmaceuticals, housewares, publishing, TV & film, and toys, games & collectibles.
We actively work with clients on settlement strategy and negotiation and leverage our in-house Legal teams’ expertise to provide guidance and best practices.
CULTURAL INTELLIGENCE
Cultural Intelligence is an international trend reporting service that utilizes data, research and analytics to identify relevant consumer, marketing and retail trends that brands can leverage to innovate and grow their licensing programs.
Beanstalk Cultural Intelligence evaluates trends across consumer behavior, category and channel growth, and emerging business sectors to pave a path to sustained evolution.
BRAND PARTNERSHIPS
Licensed products have always served as a marketing tool. In today’s crowded media landscape, brand owners are challenged to do the unexpected to demonstrate innovation and evolution to their consumers. Beanstalk Brand Partnerships develops and launches buzzworthy collaborations between brands that generate hype and create cultural moments.
Web3/metaverse
Defined as “the internet owned by the builders and users,” Web3 creates immersive digital environments in which consumers can interact and transact. With wide adoption by Gen Z and Gen Alpha, these digital activations are growing in importance as a point of brand engagement.
Beanstalk’s Web3/Metaverse practice helps brand owners identify the right platform and brand integration strategies to grow their presence within this digital ecosystem.
