La Tasca Tapas Bar and Restaurant Taps into General Retail Distribution with Beanstalk
Authentic Spanish Restaurant to be represented by Leading Brand Licensing Agency
June 17, 2013,London, U.K., – Authentic Spanish tapas bar and dining destination La Tasca today announced plans to extend the brand into mainstream retail distribution across the UK, working with leading global brand licensing agency Beanstalk. Starting with extension in key food categories inspired by head chef Antony Bennett’s most popular dishes, Beanstalk will also be looking for licensing partners for La Tasca in non-food classifications such as cookware, publishing and gift items.
With 42 restaurants across the UK and 5 in the U.S., La Tasca specialty tapas restaurants have been bringing authentic Spanish cuisine to diners for 20 years. Each welcoming bar and restaurant has its own distinctive character with vivid ceramics, rustic cookware and bright prints, bringing the look and feel of Spain to life.
Ciarán Coyle, President of Beanstalk, Europe & Asia Pacific, comments: “As the casual dining destination for authentic Spanish cuisine in the UK, the brand is extremely well-placed to take some of the restaurant’s favorite dishes into supermarket distribution, allowing consumers to share the La Tasca tapas experience at home with family and friends. As consumers look to recreate authentic dining experiences at home, La Tasca is well placed to bring the vibrancy and color of Spanish food and culture into new categories on the high-street. La Tasca is an exciting client for Beanstalk as we continue to grow our portfolio of food and restaurant brands.”
David Pepper, People Director at La Tasca Tapas Bar and Restaurant, says: “There is significant demand in the UK for authentic Spanish cuisine and we are excited by the prospect of being able to offer Chef Antony’s carefully crafted recipes outside our restaurants for our customers to enjoy at home. Spanish cuisine celebrates the joy of cooking, eating and sharing and through licensing we are looking forward to broadening the opportunities for Spanish food lovers to connect with the La Tasca brand. We are very pleased to be working with Beanstalk, one of the world’s most experienced specialist agencies, to deliver exciting new brand extensions through licensing.”
About La Tasca La Tasca Spanish Tapas Bar & Restaurant is a contemporary and sincere Spanish tapas experience with 42 restaurants across the UK and five in the U.S. Through unrivalled service, passion and quality Spanish food and drink, La Tasca aims to be the place to go, whatever the occasion. For more information, visit www.latasca.com.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.