Beanstalk is a global brand licensing agency
In February 2026, CAA Brand Management acquired Beanstalk. The combination brings together two industry leaders with shared values, complementary strengths, and a unified vision for the future of brand expansion and management. For more information about CAA Brand Management, visit: https://brandmanagement.caa.com/
The power of licensing
Trademark licensing has emerged as a major brand communications strategy. It has become integral to many major organizations’ marketing efforts, motivating consumers to invite a brand into their lives and to become brand loyalists. It is a powerful marketing tool that effectively increases engagement with consumers, drives brand loyalty and value, and creates new revenue streams.
In trademark licensing, a brand owner grants a third party (manufacturer or retailer) permission to develop a product using the brand’s logo, attributes, and intellectual property in exchange for a royalty (percentage of sales) or fee.
our services
Representation Services
Brand Representation
We work with brand owners to create strategic, on-brand products and services that strengthen, enhance and protect their brands.
gaming + entertainment representation
Extending gaming and entertainment brands into consumer products and integrating brands into video games.
Specialist Services
MANUFACTURER REPRESENTATION
Brand Partnerships
location based entertainment
cONSULTING
CULTURAL INTELLIGENCE
ROYALTY AUDITING
LEGAL & FINANCE
ways to work with us
BRAND OWNERS
MANUFACTURERS
RETAILERS
royalty auditing
OUR WORK
![DOLE_FRUITSNACKSANDLOLLIPOPS_AD copy2[58].jpg](https://images.squarespace-cdn.com/content/v1/571e40d27da24f87c958f0fe/dc7808b9-f91a-458b-a836-bf2dcb7ad743/DOLE_FRUITSNACKSANDLOLLIPOPS_AD+copy2%5B58%5D.jpg)
