Pixel Games and Atari Announce Licensing Partnership to Bring Iconic PONG to Interactive Game Floors
London, England (January 28, 2026) – Pixel Games, a leader in immersive gaming attractions, has partnered with legendary video game company Atari to bring one of the most iconic arcade titles of all time—PONG—to Pixel Games’ innovative interactive game floor. The licensing agreement was facilitated by Beanstalk, Atari's global licensing agent.
The collaboration introduces PONG to a new generation of players through Pixel Games’ fully automated indoor attraction, designed for family entertainment centers and indoor venues globally. The game debuted at IAAPA Expo 2025 in Orlando at Pixel Games’ booth where attendees experienced firsthand how the classic game has been reimagined for modern, active play environments.
“Our interactive game floor offers a unique blend of physical activity and digital fun, and adding PONG elevates that experience,” said Philipp Hacker from Pixel Games. “With easy-to-use controls, memberships, and achievement systems, we deliver high ROI and endless entertainment for operators.”
“The core elements of PONG -- clean graphics, simple mechanics and the fun tension of two-player competition – give the game a timeless relevance.” said Casandra Brown, Head of Licensing at Atari. “It is exciting for Atari to see these elements come to life so remarkably well in Pixel Games’ interactive game floor.”
The partnership underscores Atari’s commitment to expanding its iconic IP into new experiential formats, while Pixel Games continues to innovate in the active gaming space. For more information, visit https://pixel-us.com/atari/
About Atari
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, PONG®, and RollerCoaster Tycoon®. The Atari family of brands includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and the community-based sites AtariAge and MobyGames. Atari has offices in New York and Paris. Visit us online at www.Atari.com.
Atari shares are listed in France on Euronext Growth Paris (ISIN Code FR0010478248, Ticker ALATA) and OTC Pink Current (Ticker PONGF). ©2026 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
About Pixel Games
Pixel Games GmbH is an innovative manufacturer, market leader and provider of interactive indoor attractions based in Magdeburg, Germany. The company develops and distributes modern entertainment products, including gaming rooms equipped with sensor‑controlled, illuminated playing fields. With more than 30 years of industry experience and over 200 customers worldwide, Pixel Games is a pioneer in digital leisure solutions. Its products require minimal maintenance and deliver a fully automated gaming experience for children and adults, now installed in more than 350 locations across six continents and over 40 countries.