MAGNA-TILES® Partners with Beanstalk to Build On the Meaning Play Lifestyle, Expanding into Exciting New Categories for Kids and Families
America’s #1 Magnetic Building Sets Brand Leverages Beanstalk’s Strategic Licensing Expertise to Inspire New Play and Lifestyle Experiences Across the U.S. and Canada
MAGNA-TILES®, America’s #1 Magnetic Building Sets Brand¹, has appointed Beanstalk, a global brand extension licensing agency, to represent the brand in the U.S. and Canada. Through this partnership, MAGNA-TILES aims to expand its presence beyond magnetic construction toys and into new and innovative product categories that will build on the brand’s hallmark promise of Meaningful Play.
Since 1997, MAGNA-TILES has captured the imaginations of millions of children, parents, grandparents, and educators around the world, offering enriching, screen-free experiences that encourage creativity, critical thinking, and open-ended play. As the category leader in magnetic building toys, MAGNA-TILES empowers children to dream on, play on, and build on—and now, through its partnership with Beanstalk, the brand will continue to inspire beyond its core toy line.
The licensing program will leverage the brand's iconic and trusted reputation to introduce new products across apparel and accessories, arts and crafts, educational items, imaginative play, home goods, and social expression (including back-to-school, party goods, gifting, and keepsakes). These new products will reflect the MAGNA-TILES proven commitment to creativity, quality, and purposeful play.
"At MAGNA-TILES, we believe that play is a powerful tool for growth and learning, and we’ve demonstrated that mission throughout our 27-year history,” said Michael Valenta, President at MAGNA-TILES. “Our new partnership with Beanstalk allows us to extend that mission into exciting new categories, bringing the joy and development benefits of MAGNA-TILES and our mantra of Build On to even more children and families."
"We are excited to represent MAGNA-TILES, America’s #1 Magnetic Building Sets Brand¹, said Caren Chacko, SVP, Brand Management, Beanstalk. MAGNA-TILES has captivated the imaginations of children and parents alike with its high-quality, innovative, and educational products. We look forward to expanding the brand's reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions. Our goal is to foster a world where every child can build, explore, and imagine without boundaries."
Beanstalk will be presenting MAGNA-TILES to potential partners at Licensing Expo 2025, taking place from May 20-22 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Visit Beanstalk at Stand G124 or use the Licensing Expo Event Planner to book an appointment.
About.MAGNA-TILES
MAGNA-TILES® is the original magnetic construction brand, born in the classroom in 1997. Invented by an educator, for educators, from these humble beginnings, MAGNA-TILES has grown to become America’s #1 Magnetic Building Sets brand (Source: Circana/Retail Tracking Service/JAN-DEC 2024/USD)and an essential tool for every child's growing mind.
Through word of mouth and hands-on experience, MAGNA-TILES sets steadily found their way into neighborhood toy stores, at the urging of families who were seeking ways to bring education, enrichment and Meaningful Play to their home. Today, while MAGNA-TILES sets are now a staple in millions of homes and classrooms across 80+ countries, our work is never complete… because the MAGNA-TILES brand is fueled by a child's endless imagination. Visit MAGNA-TILES.com and follow @magnatiles for more information.