BEANSTALK NAMED EXCLUSIVE GLOBAL LICENSING AGENCY FOR VOLKSWAGEN IN VIDEO GAMES
Leading automotive company partners with Beanstalk to lead its strategic licensing efforts in the interactive gaming space
Beanstalk, a global leader in brand extension licensing, announced today it has partnered with the leading global automotive company Volkswagen to strategically expand its presence in interactive games.
Under its exclusive global representation, Beanstalk will work with Volkswagen to position the VW brand in eGames, proactively creating further opportunities for consumers to experience the brand in the dynamic and evolving digital space.
Volkswagen is the automotive brand with heart: likeable, high-quality and trend-setting, with truly iconic vehicles from the T1 Bulli to the Beetle and the Golf to the all-electric ID. The brand has already made a strong impression in eGames - and by maintaining and expanding this presence, the programme can continue to surprise and delight a diverse fanbase, further establishing VW as a leading name within Interactive Entertainment.
"We are excited to embark on this collaboration with Beanstalk, a global leader in brand extension licensing,” says Peter Jost, Managing Director Volkswagen Accessories, Lifestyle and Licensing. “With their extensive international experience and expertise, we have the right partners to elevate our presence in the rapidly evolving world of eGames and the digital landscape. Beanstalk's deep understanding of this dynamic environment will allow us to continue bringing the iconic Volkswagen brand to younger target groups and to new, innovative spaces. Together we will focus on early branding and creating memorable experiences for our fans worldwide."
“Building on years of experience in the interactive space, we’re thrilled to partner with Volkswagen at a time of rapid growth and innovation across the gaming landscape.” says Allison Ames, President and CEO of Beanstalk. “From iconic AAA racing titles to user-generated environments like Roblox, we look forward to working with VW to secure meaningful and visible placements that reflect the brand’s global appeal and introduce the brand to a new generation of fans.”
About VW
The Volkswagen Passenger Cars brand has a global presence and produces vehicles at 28 locations in 12 countries. In 2024, Volkswagen delivered about 4.8 million cars. These include bestsellers such as the Polo, T-Roc, T-Cross, Golf, Tiguan and Passat as well as the successful all-electric models of the ID. family. About 170,000 people currently work at Volkswagen around the world. With its ACCELERATE strategy, the company is consistently driving forward its development into the most desirable brand for sustainable mobility.