Dole
The Goal
Dole’s licensing program leverages the brand’s heritage in fresh fruits and vegetables by extending into complementary products that empower consumers to make healthier choices in their lives. Dole licensed products offer high-quality, delicious, wholesome innovation anchored in the brand’s strength as the trusted resource for fresh produce and nutrition education.
The results
Reinforced the brand's association with everyday health and wellness through a range of items for the entire family, from beverage enhancers and nutritional supplements to pet treats, toys and plush. This initiative has fostered a deeper affinity for the brand among existing and new consumers alike, offering innovative and captivating ways to engage with the brand.
