Guinness
The Goal
Leverage the GUINNESS brand’s celebrated heritage and bold, nuanced flavor profile in an elevated global licensing program that reinforces the brand’s renowned reputation of truly being “Made of More”.
The results
Through a targeted, omnichannel distribution strategy, launched a fashion-forward lifestyle program, focused on apparel and gifting, while simultaneously developing a broad food portfolio that authentically translates the rich and subtle layers of GUINNESS into meats, seafood, snacks, and sweets.
