Cookies United and Cheez-It® Team Up for the Ultimate Holiday Mashup: The First-Ever Cheez-It™ Holiday House Kit
Cookies United, a leader in innovative and imaginative bakery treats, has partnered with the iconic Cheez-It® brand to introduce the Cheez-It™ Holiday House Kit. This first-of-its-kind creation gives the holiday tradition of gingerbread house decorating a savory makeover that’s as surprisingly bold and cheesy as it is fun. Beanstalk, Kellanova’s global brand extension licensing agency, brokered this partnership.
The limited-edition kit turns snacking into a hands-on seasonal experience, featuring cheese-flavored cookies as the house "bricks," Cheez-It® crackers, colorful candies, and icing to build and decorate.
“At Cookies United, we pride ourselves on rethinking tradition in the most playful ways possible,” said Michael Strauss, Director of Marketing, Cookies United. “Partnering with Cheez-It®—a brand known for its bold flavor and iconic crunch—allowed us to reinvent the gingerbread house as something fresh, unexpected, and unforgettable.”
Perfect for holiday parties, family decorating nights, or as a gift for the snack-obsessed, the Cheez-It™ Holiday House Kit celebrates the magic of the season while giving it a modern, salty-sweet spin.
The Cheez-It™ Holiday House Kit will be available for a limited time this holiday season at select retailers nationwide, starting November 1, 2025 while supplies last.
For more information about Cookies United and the new Cheez-It™ Holiday House Kit, please visit www.cookiesunited.com.
Michael Strauss, Director of Marketing 631.581.4000
michael@cookiesunited.com www.cookiesunited.com
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.