All About That Buzz: Cultural Intelligence Issue 1, Volume 1

As a licensing agency, we have long sung the praises of licensing as both a revenue generator and a marketing tool. After all, having a licensed product for sale in 5,000 retail doors does not just create purchase opportunities, it creates countless brand impressions as consumers see an amplified brand presence within the store. It gives a core product more equity in its category. It drives brand affinity and engagement. It’s awesome!

However, in today’s world of instant gratification and short attention spans (15-seconds or less for an Insta story), “long-term value” must now be balanced with another benefit... Buzz.

Read the full issue, here.