Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston
Licensing Agency to Extend the Quintessential British Brand into New Licensed Categories Across The Americas, Australia, New Zealand and South Africa
NEW YORK (April 30, 2025) – Beanstalk, a leading global brand extension agency, has announced a new strategic partnership with NEXT, the British multinational clothing, footwear and home products retailer that owns Cath Kidston, the iconic British lifestyle brand known for its nostalgic prints and vintage-inspired charm. Beanstalk will extend the brand into new licensed categories across North, Central and South America, Australia, New Zealand and South Africa.
The Cath Kidston brand is entwined with British culture. Taking classic items and reimagining them with a smile, the brand has a unique niche in contemporary fashion and home culture. Its hallmark patterns evoke a sense of comfort and nostalgia that is clearly recognizable and strongly resonates as a relevant lifestyle brand today.
Beanstalk will drive the expansion of Cath Kidston into multiple product categories through licensed partnerships with manufacturers as well as direct-to-retail activations. Categories include adult and children’s apparel, accessories, sleepwear, home décor, furniture, tabletop, bedding, bath, pet, health and beauty, among other categories.
“We are thrilled to be working with Cath Kidston, one of Britain’s best-loved brands, to extend it into beautifully designed products that are rooted in whimsy, optimism and warmth,” said Allison Ames, President & CEO, Beanstalk. “Unlike many fashion and home brands, Cath Kidston extends far beyond these areas—it is an entire lifestyle with cross-generational appeal. Its British identity is especially appealing, both domestically and internationally. We look forward to collaborating with the Cath Kidston team at NEXT to continue to build the Cath Kidston brand and carry its story forward.”
A spokesperson for NEXT said, “We are excited to be partnering with the talented team at Beanstalk. Their expertise, ambition and exceptional reputation truly stands out and we are looking forward to collaborating with them.”
About Cath Kidston
Cath Kidston is a British lifestyle brand with more than 30 years of print heritage. Known and loved all over the world for their hand-painted prints and prettily practical products, they aspire to inspire the silver lining seekers and bring joy to the everyday. In nostalgic florals, witty conversational and artfully engineered placements, they craft a full lifestyle range of products, from the bags and accessories they’re synonymous with, to homeware, women and children’s apparel, pyjamas and more, the brand continue to grow into a new chapter at NEXT, with exciting new collections designed with love for their community.
About NEXT
NEXT plc (LON: NXT) is a FTSE 100 company based in Leicester, England and is one of the UK’s leading online clothing retailers. NEXT has around 460 stores in the UK and Ireland and an online presence in over 80 countries selling the NEXT brand and over 700 other fashion, home and beauty brands including Cath Kidston.