Pop-Tarts Brings Crazy Good Flavor to the Freezer Aisle
Kellanova Expands Its Ice Cream Lineup with Irresistible Sandwiches and Pints
NEW YORK (May 8, 2025) Get ready, snack fans! Kellanova, the global powerhouse with a leading presence in North America frozen foods and snacking, has partnered once again with Golden West Food Group to bring a cool twist to another beloved brand. Pop-Tarts, the Crazy Good toaster pastry brand perfect for any snacking occasion, is officially entering the frozen aisle with a crave-worthy lineup of ice cream sandwiches and ice cream pints.
After a successful rollout of Eggo and Rice Krispies Treats ice cream sandwiches and ice cream pints in January, Pop-Tarts is next to take center stage. Inspired by the beloved flavors and textures of Pop-Tarts, these treats capture the brand’s fun ethos and highlight their versatility to elevate sweet moments. The Pop-Tarts pints blend indulgent ice cream with flavor swirls and pastry-style pieces, while the sandwiches feature creamy ice cream flavors layered between flavor-filled pastry-style ends–providing consumers the opportunity to experience their favorite snack flavors as a tasty frozen treat.
The debut collection serves up a range of 6 crave-able flavors, including:
Pop-Tarts Ice Cream Sandwiches:
· Frosted Brown Sugar Cinnamon Ice Cream Sandwich
· Frosted Strawberry Ice Cream Sandwich
· Frosted Chocolate Fudge Ice Cream Sandwich
Pop-Tarts Ice Cream Pints:
· Frosted Brown Sugar Cinnamon Ice Cream Pint
· Frosted Strawberry Ice Cream Pint
· Frosted S’mores Ice Cream Pint
Frances Alvarez, SVP, Brand Management at Beanstalk, says, “Pop-Tarts is a brand built on delicious flavors and playful spirit — and this frozen debut captures that energy perfectly. Golden West Food Group has once again brought the brand’s vision to life with irresistible products that stay true to what fans love most. With Kellanova, we’re thrilled to turn an iconic toaster pastry into a cool, crave-worthy treat for a whole new aisle."
“We’re incredibly proud of our continued collaboration with Golden West Food Group,” says David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova. “These new launches are a fun and flavorful celebration of our brands, and they bring the same joy and familiarity consumers love, in imaginative new forms. It’s always exciting to see how our brand DNA is brought to life through bold, unexpected innovation.”
“It’s been an exciting journey to expand our partnership with Kellanova,” says Josh Solovy, President, Golden West Food Group. “We’re always looking for ways to deliver products that surprise and delight, and these launches do just that. By harnessing the power of such well-loved brands, we’re continuing to push the boundaries of what’s possible in frozen treats.”
The Pop-Tarts Novelties will be available in May 2025 at Walmart, followed by the release of ice cream pints later this summer at select retailers.
The partnership was facilitated by Beanstalk, Kellanova’s exclusive global licensing agency for food and beverage.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Golden West Food Group
Based in Vernon, California, Golden West Food Group (GWFG) is dedicated to producing high-quality food products, ranging from raw to fully cooked and from fresh to frozen. With a steadfast commitment to culinary innovation, GWFG partners with renowned brands and celebrities such as Jack Daniel’s BBQ, Netflix, Tillamook, Gordon Ramsay, Guy Fieri, TGI Fridays, and more. Their distinctive offerings can be found on retailer shelves throughout the country, ensuring people can experience culinary excellence from the comfort of their own homes. For more information, please visit gwfg.com.