WeightWatchers Partners with Beanstalk to Expand UK Consumer Product Offering
Health and Wellness Specialists Name Licensing Agency Beanstalk for UK Representation
LONDON, UK (October 18, 2022) – WW WeightWatchers, the company that inspires healthy habits for real life, has partnered with leading global licensing agency Beanstalk, to extend the brand’s offering into new food and beverage categories that support individuals’ healthy weight-loss goals.
Founded in 1963, WeightWatchers is a wellness company powered by the world’s leading sustainable weight loss programme, with a global community of over 5 million members, and high-profile ambassadors in the UK including Lorraine Kelly.
The agreement will see Beanstalk tap into its extensive network to further extend WW’s food and beverage offering, focusing on products that assist and encourage consumers across the UK to achieve their wellness goals.
Brenda McNulty, Head of Product & Licensing at WW in the UK said, “At WW, we want to make it as easy as possible for people to follow a healthy lifestyle. Meal planning, food preparation and cooking at home are a big part of that, so we're delighted to partner with Beanstalk to create product lines that will help continue to inspire people on their wellness journeys – at home, or in the shops.”
“We are thrilled to be partnering with WW, a global leader in health and wellness,” says Louise French, Senior Vice President of Business Development and Operations at Beanstalk. “The strength of the WW brand, and its longstanding association with health and wellness, present great opportunities to increase consumer touchpoints and deliver exciting and innovative brand extensions that inspire people to live healthier lifestyles.”
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About WW International, Inc.
We are a human-centric technology company powered by the world's leading commercial weight management program. For nearly six decades, we have inspired millions of people to adopt healthy habits for real life. Through our comprehensive tools, expert Coaches and community, members follow our proven, sustainable, science-based program focused on weight loss. To learn more about the WeightWatchers approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, creative services, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For moreinformation, please visit
www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.