MORTON SALT SHAKES UP THE COLLECTIBLES SPACE WITH DEBUT OF FUNKO POP! AD ICON – MORTON SALT GIRL
New York City, NY, February 20, 2020 – The Morton Salt Girl, a beloved brand icon, is making her debut as a Funko Pop! vinyl collectible.
The new collectible is the result of a licensing partnership between Morton Salt, and Funko, a leading pop culture consumer products company. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
“The Morton Salt and Funko partnership presents a unique opportunity to bring an advertising icon with more than 100 years of history to life in a new way. Fans of the Morton Salt Girl will now be able to add her Funko vinyl figure, holding her signature umbrella and round blue canister of table salt, to their collections,” said Jasen Wright, VP, Brand Management at Beanstalk.
“Consumers already have a strong bond with the Morton Salt Girl, and we’re excited that she can now be part of their lives in another meaningful way,” said Chris Hegerfeld, Senior Manager of Brand Licensing at Morton Salt. “She also plays an important role within pop culture, making this partnership with Funko a perfect fit for both of our brands.”
Funko Pop! Ad Icon – Morton Salt Girl, a stylized version of one of the most recognizable, unique and enduring ad icons, will be available in February on shelves and online, including at mass market, department, specialty, Funko.com and MortonSaltStore.com. The retail price is $10.00. A limited edition Morton Salt Girl Funko Pop! will also be released later this year.
About Morton Salt, Inc.
Morton Salt, Inc., part of the K+S Group, is the trusted authority in salt in North America. Our iconic Morton® brand, coupled with the broadest footprint in the industry, has made us a leader since 1848. We produce salt for culinary, water softening, household and road deicing, food processing, chemical, pharmaceutical, and numerous other industrial uses. Headquartered in Chicago, Morton with its affiliates in the Bahamas and Canada has nearly 3,000 employees committed to safety, quality, service and the communities in which we operate.
About Funko
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, board games, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://www.funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.