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Beanstalk is a global brand extension licensing agency. We help leading brands, celebrities, media properties, manufacturers and retailers strengthen their relationships with consumers by creating breakthrough products via the licensing model.
New York, New York, September 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.
London, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement.
August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.
July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.
Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.
In a famous episode of HBO’s hit series Entourage, the main character Vincent Chase goes from talent agency to talent agency, with each firm promising to make him a “brand.” Unbeknownst to each agency Chase visits, every pitch is presented as an original, brilliant, never-been-done-before idea.
The cancellation of the hit series “Roseanne” is going to cost ABC in a big way.
ABC shut the show down following star Roseanne Barr’s racist tweet about former Obama aide Valerie Jarrett. The move puts the network on the hook for a hefty sum of money.
“The network has a right to cancel any show at any time, so they’re exercising their right to cancel the show,” Oliver Herzfeld, Entertainment lawyer and Chief Legal Officer at Beanstalk Group, told Fox News.
Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.
Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world.
The Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.
Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories. “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi.