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Beanstalk is a global brand extension licensing agency. We help leading brands, celebrities, media properties, manufacturers and retailers strengthen their relationships with consumers by creating breakthrough products via the licensing model.
Beanstalk Chairman and Co-founder Michael Stone has authored a new book titled
The Power of Licensing: Harnessing Brand Equity
To learn more about the book and to follow Michael’s ongoing blog series please click here.
New York, NY, December 3, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. Coinciding with this month’s release of the feature film Stan & Ollie, we’re focusing on the famous and beloved comedic duo Laurel & Hardy.
New York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand. Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.
November 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
FAO Schwarz is re-opening in mid-November. It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!
New York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.
Oct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.
New York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation. Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.
New York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.
London, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement.
August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.
July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.