We are the strategists behind some of the world’s most recognized global brand extensions.

Just like the game of chess, successful licensing requires the right strategy and tactics. 

For nearly three decades, we have helped leading brands, celebrities, media properties, manufacturers and retailers strengthen their relationships with consumers by creating breakthrough products. 

We apply our strategic vision, award-winning innovation, and best practices to licensing programs for clients such as Procter & Gamble, Stanley Black & Decker, Diageo, HGTV, Kelly Ripa, Bear Grylls and many others. We continue to reinvent licensing and its importance as a brand marketing tool, viewing brand extension as the ultimate form of authentic consumer engagement. 

We hear it all the time. Our team of branding specialists has been repeatedly acknowledged as the gold-standard in the industry.

We are a part of Omnicom Group, a global leader in advertising and marketing communications. 

We are also a proud member of LIMA.  

How do you stand out in a marketplace oversaturated by media messages? Strategic brand extension, through licensed products, is among the most authentic and credible forms of communication, providing consumers with additional opportunities to truly experience a brand in fresh and enticing ways. These extensions forge a richer connection between consumers and the core brand.

Beanstalk has pioneered and perfected the brand extension process. But we are never complacent about finding new ways to experience a brand. We are passionate about creating world-class products for our clients that enhance brand value, increase long-term relevance and generate meaningful revenue.  

We understand the importance of servicing and expanding our clients’ licensing programs around the world. Our global coverage and understanding of country-specific nuances offers our clients both a local and global market perspective on branding and licensing. 

Headquarters: New York City
Offices: London, Miami, Cincinnati, Hong Kong
Affiliates: Germany, Latin America, Southeast Asia, China, India, Australia