Black + Decker

Behind every tool and appliance, there’s a need. Black + Decker provides products that help make everyday living and working easier and efficient. And they’ve been doing it as a leader in innovation for over 100 years. Empowering people to do more and transform their homes, Black + Decker’s extensive and global offering of licensed products include small domestic appliances, upright vacuums, garage storage, how-to books, car care products, ladders and other products that get the job done. 

 

Vicks

An oh-so-familiar part of our childhood, Vicks has been trusted for over a century to soothe, comfort and relieve. As the go-to brand trusted by moms for cough and cold relief, Vicks licensed products provide the same level of trust and comfort in the treatment and prevention of cold symptoms. You can find Vicks-branded vaporizers, humidifiers, steam inhalers and thermometers in over 30 countries around the world.

 

Febreze

When you think Febreze, you think fresh. Febreze products don’t just mask odors, they eliminate them to refresh any space. Freshness seekers rejoice! Through select licensing partnerships, the equity of Febreze is now found in a wide array of household products including vacuum bags and filters, carpet care products, laundry additives, candles, trash bags and even cat litter.  

 

Paris Hilton

Paris Hilton blends beauty with business. As one of the most photographed women in the world, Paris Hilton’s glamour, style and jet-setting life is the topic of endless media attention. Through her internationally successful licensing program, she has created a global brand with universal appeal .

Working alongside Paris, we have created a comprehensive fashion and lifestyle brand offering stylish and affordable products available at major department stores, specialty retailers, as well as 20+ freestanding Paris Hilton stores through the Middle East and Asia.  

 

Guinness

A brand with deep heritage, known for its rich and satisfying taste, Guinness evokes a passion in us all, tapping into our inner spirit and defining what it means to be “made of more.” We authentically translated the bold flavor and subtle layers of Guinness into meats, seafood, snacks and sweets, while also launching a fashion-driven apparel and gifting program, focusing on omni-channel distribution. Guinness food products extend from grocery to on-menu items across the globe, while Guinness merchandise offers premium apparel, gifting and housewares around the world, including the GUINNESS store in Las Vegas. 

 

Baileys

As one of the most successful global spirits brands to launch in the last 50 years, BAILEYS is the ultimate impulse treat. Its creamy, silky, sweet, and rich texture present a myriad of delectable opportunities to extend the brand into new and indulgent food and dessert products that consumers can enjoy every day. 

Delicious and premium food products ranging from coffee creamers, ice cream, ganache-filled chocolates, whipping cream, sweets and gifting deliver new ways to indulge in life’s pleasures, unapologetically.

 

As a fully integrated solution provider, AT&T connects people with their world, everywhere they live, work and play through advanced mobile devices, next generation TV, high speed internet, and other smart solutions for consumers and businesses. 

Best-in-class licensees provide the same level of innovation that AT&T has been recognized for since 1876. What better brand to offer corded and cordless telephone systems and consumer electronics devices and accessories that the World’s Most Admired telecom company, as ranked by Fortune magazine.

 

Vision Ease and Coppertone

With over 85 years of industry experience, VISION EASE has been a leading manufacturer of quality ophthalmic lenses providing consumers and retailers with leading edge proprietary lens technologies and products. VISION EASE was seeking a nationally recognized brand that conveyed the ultimate in UV sun protection for a full line of polarized optical lenses. With 98% brand awareness and the #1 brand of choice for sun care products, Coppertone was a natural fit. Coppertone branded polarized lenses are designed to block harmful UV light, provide more HEV protection than ordinary sun glasses while maintaining color perception for all outdoor activities.

 

Nuance BY Salma Hayek

Recognized by Time Magazine as one of the 25 Most Influential Hispanics, Salma Hayek is a international celebrity, beauty icon, actress, director and producer. She has endorsed many of the world’s most famous brands including Avon and Revlon. Inspired by Hayek’s grandmother, a cosmetologist, who developed her own homemade beauty remedies, we worked closely with Salma to create a comprehensive health and beauty program, NUANCE by Salma Hayek, in an exclusive partnership with CVS/Pharmacy that launched in 2011 in over 7,000 stores. This high-end yet approachable beauty line is designed to enhance every woman's individual beauty, at a price that she can afford.  

 

U.S. Army

The U.S. Army is the nation’s most versatile force, meeting the ever-changing challenges of today.  It has the scale and scope to adapt to challenges at home and abroad and is constantly evolving its competencies and capabilities to prevail in complex environments to protect and preserve our nation. 

To salute our troops, the U.S. Army brand’s mission is to provide quality consumer products that build positive brand awareness and impressions across multiple retail platforms to support the Army’s national marketing efforts. With over 170 licensees spanning a diverse range of categories, U.S. Army products can be found in over 50,000 doors throughout North America.  

 

TGI Fridays

If you’ve ever been to TGI Fridays, it's the perfect place for family and friends to relax, recharge and reconnect. Famous for its classic dishes and beverages, Fridays is the original American bar and grill that incites the feeling that “In Here, It’s Always Friday.” With over 900 restaurants in 59 countries, Fridays has left its indelible mark on consumers for over 50 years. Fridays’ delicious licensed food products extend the “It’s Always Friday” mindset with mouth-watering frozen appetizers, refrigerated meats, salty snacks, sauces and marinades, frozen desserts and ready-to-drink spirits. 

 

As an iconic and innovative household products company, Energizer has always marched to a beat of its own (pink bunny-held) drum. Expanding the flagship brand into emerging and high quality power and light solutions through licensing has forged a seamless connection back to the core brand, elevating Energizer as a trusted leader in power technology. With global retail sales of licensed products approaching $350 million annually, the brand is “Still Going!™”

 

The Jack Daniel’s brand is defined by its authenticity, embracing the spirit of the founder himself. A Philosophy that provides a platform for a focused licensing programme that is never fake and always rooted in quality; making every adult a friend of Jack’s by creating satisfying brand experiences that nurture a relationship for life.

Jack Daniel’s branded products, including confectionery, BBQ sauces, giftware and apparel, genuinely maintain the signature flavor and character created by master distiller Jack Daniel himself.

 

As the number one go-to home and garden network, broadcast in 100 million U.S. homes, HGTV is not just a television network, it's a multi-platform, trusted lifestyle media brand that reflects the way we live today.

We extended that valuable equity to create HGTV HOME, a brand consumers recognize as an arbiter of style supported by trend-right design, consumer education and the power and trusted voice of the network itself. With beautiful products for indoor and outdoor living, HGTV HOME has been the proud winner of five LIMA awards. 

 

As a leading manufacturer of cookware, coffee and tea products, Epoca International has been focused on building brands that matter. With outstanding design, innovation and manufacturing expertise, Epoca was seeking a trusted food and lifestyle brand. What better brand to fulfill this promise than Cooking Light? A long established health, nutrition and fitness authority, Cooking Light inspires readers to eat smart and live a healthier lifestyle, offering them the tools they need to make better choices for everyday healthy living. Epoca’s full line of cookware, bakeware and kitchen gadgets authentically delivered on this equity and is sold at specialty, mass, ecommerce and on-air retail.   

 

Since 1843, Stanley has provided the tools that built and repaired the world. As one of the premier global providers of tools, hardware and security solutions, every true professional relies on the innovation, precision and performance of Stanley’s vast line of products. With over 40 licensees in over 50 product categories sold in over 90,000 doors globally, Stanley’s licensed partnerships and branded products have set a standard of excellence and are the most comprehensive in the tool and hardware industry today. Whether it’s work gloves, personal protection gear, wet dry vacs or outdoor power equipment, Stanley licensed products have helped to improve job sites and homes all around the world today.