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Read MoreNew York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.
Read MoreLondon, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
Read MoreLondon, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee.
Read MoreNew York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes.
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