June 2, 2009, Las Vegas, NV., and New York, NY., — Today, from the floor of the Licensing International Expo, the world’s leading brand licensing consultancy, The Beanstalk Group, announced it has added the Airheads brand name to its growing list of best-in-class clients. The irreverent and “out-of-control” fruit flavored taffy bars have been one of the best loved non-chocolate candies for more than 21 years and, with the help of Beanstalk, will now aim to expand its brand into related food and lifestyle products for children, tweens, teens and young adults. “Consumers, now more than ever, are looking for more playful and happy experiences and are finding candy to be one indulgence they still can afford,” said Michael Stone, president and CEO of The Beanstalk Group. “Airheads’ leadership within the candy category, not to mention its strong brand awareness and passionate consumer following, provides the foundation to expand the brand into food and lifestyle categories. There has never been a better time for a brand like Airheads.”

Airheads products will leverage the unique flavor profile, iconic logo, bold graphics and “Balloon Guy” character that consumers have come to love.